A few specific fixes for smrsolicitors.co.uk

What I saw on the live site

The meta description carries it (verbatim, double-space typo included): "Tracing our roots to around 1730, we are the oldest solicitors firm in Chichester and are proud to say that many of our clients come from families who have...". The homepage itself does not. There is no founding-year banner, no founder lineage (the firm is the documented merger of Stone Milward with Rapers, which had practised from North Pallant since 1730 and West Street since 1829), no mention of the Westgate setting, and no photograph or illustration of 50 Westgate.

The office at 50 Westgate sits in the middle of a continuous Grade II listed Georgian terrace, between 46-48 Westgate to the west and 52 Westgate (Westgate House, built c.1696, pediment dated 1737) to the east. The Chichester & District Law Society lists the firm as the city's oldest. None of this institutional memory reaches above the fold.

What the rebuild does about it

The hero is a hand-drawn vector elevation of 50 Westgate in the Westgate Georgian vernacular: Sussex-stock-brick Flemish bond, five-bay symmetrical front, sash windows with rubbed-brick voussoirs, modillioned cornice, central pedimented doorcase. The lede names the 1730 founding, the West-Street-to-Westgate move in 2009, and the Chichester & District Law Society confirmation in three sentences. The heritage band sets the firm in its three Chichester addresses: North Pallant (1730), West Street (1829), Westgate (2009).

What I saw on the live site

I curled the homepage HTML and read the application/ld+json block: a LegalService with a name, URL, logo, a single switchboard telephone, and three sameAs links. No foundingDate, no PostalAddress, no openingHoursSpecification, no Person records for the five directors (Matthew Field, Sarah Evans, Greg Woods, Jannette Luker, Caroline Barnes), no AggregateRating despite the 17 ReviewSolicitors reviews at 5.0/5 and 40 Google reviews at 4.4/5, no FAQPage, and no identifier for the SRA number 630293 or the Companies House number 10200601.

For a firm whose entire institutional claim to Google is "the oldest solicitors firm in Chichester", the absence of foundingDate 1730 and the absence of any of the three Chichester-postcode addresses is the most expensive thing missing from the page.

What the rebuild does about it

One LegalService JSON-LD block at the foot of the page with foundingDate 1730, full PostalAddress for 50 Westgate, telephone in E.164, openingHoursSpecification 9-5 Mon-Fri, the five director Person records with jobTitle, AggregateRating tied to the live 17 ReviewSolicitors / 40 Google reviews, identifier records for SRA 630293 and Companies House 10200601, plus a separate FAQPage block matching the page's own answers. Five minutes of work, three decades of catch-up.

What I saw on the live site

The homepage carries og:type, og:url, og:title, og:site_name, og:locale, og:description, plus twitter:card=summary. It is missing og:image and twitter:image entirely, and twitter:card is set to the small "summary" variant (which is a single-line card, not the large-image preview every modern client renders). When a Chichester client forwards smrsolicitors.co.uk in a WhatsApp family group, an iMessage thread, or a Slack channel, the unfurl shows a blank tile next to the URL.

For a firm whose value to a referrer is provenance, the share preview is the part the recipient's relatives see first, and it is blank.

What the rebuild does about it

Full Open Graph and Twitter Card meta in the head: hero image (the Cathedral spire from the Geograph CC-BY-SA pool by Len Williams, 2012), twitter:card set to summary_large_image, an og:title that names the firm and 1730, and an og:description that names the Westgate setting. The first time a forwarded link unfurls into "SMR Solicitors · Chichester · since 1730", the conversation changes.